International Speedway Corporation Announces Ten-Year Facility Naming Rights Partnership with Automobile Club of Southern California

California’s Largest Sporting Venue Re-Named Auto Club Speedway of Southern California ~

DAYTONA BEACH, Fla., Feb. 22 /PRNewswire-FirstCall/ — International
Speedway Corporation (Nasdaq: ISCA; OTC Bulletin Board: ISCB) (”ISC”), a
leading promoter of motorsports activities, today announced a 10-year,
multi-million dollar partnership with the Automobile Club of Southern
California (”Auto Club”), the nation’s largest member of the AAA
federation, to re-name California Speedway as Auto Club Speedway of
Southern California (the “Speedway”). Specific financial terms were not
released.

The partnership will place a premium on enhancing the fan experience at
the Auto Club Speedway, with special initiatives aimed at Auto Club
members, and a series of capital improvements that will make the racetrack
more comfortable, accessible and enjoyable. Detailed plans are still being
developed, but as soon as this year, fans can expect to see new escalators,
increased shade, additional misting zones, and more interactive
fan-friendly elements incorporating new technologies.

“This 10-year partnership is a landmark achievement for both ISC and
the motorsports industry, and further demonstrates the appeal of NASCAR to
companies that want to reach the most brand-loyal fans in all of sports,”
stated Lesa France Kennedy, president of International Speedway
Corporation. “We could not have asked for a better partner than Auto Club,
which has been a race sponsor at the facility since it opened 1997. With
the Speedway hosting some of the best drivers from around the world, it was
important for us to partner with a company that will not only strengthen
the image of auto racing and NASCAR, but also serve the community with
positive messaging concerning responsible driving. This comprehensive
agreement serves as a model of how we can cultivate existing relationships
into longer term, mutually profitable partnerships.”

The Auto Club and its affiliated insurance company will use the
Speedway facilities to expand development of automotive technology and
driver safety initiatives. Activities will include testing at the Speedway
to evaluate new automobile equipment and performance characteristics, and
the opening of new Auto Club Teen and Mature Driver Schools at the track.
The Auto Club Dragway, located on the north side of the Speedway facility,
will continue as a site for the National Hot Rod Association street legal
drag racing program, offering Southern Californians a safe alternative to
illegal street racing.

The new partnership will be celebrated today at 2:00 p.m.,
pacific-time, during a trackside ceremony at the Speedway. Auto Club and
track officials will be joined by elected officials and several
high-profile NASCAR drivers for the event.

International Speedway Corporation is a leading promoter of motorsports
activities, currently promoting more than 100 racing events annually as
well as numerous other motorsports-related activities. The Company owns
and/or operates 13 of the nation’s major motorsports entertainment
facilities, including Daytona International Speedway(R) in Florida (home of
the Daytona 500(R)); Talladega Superspeedway(R) in Alabama; Michigan
International Speedway(R) located outside Detroit; Richmond International
Raceway(R) in Virginia; Auto Club Speedway of Southern California(SM) near
Los Angeles; Kansas Speedway(R) in Kansas City, Kansas; Phoenix
International Raceway(R) in Arizona; Chicagoland Speedway(R) and Route 66
Raceway(SM) near Chicago, Illinois; Homestead-Miami Speedway(SM) in
Florida; Martinsville Speedway(R) in Virginia; Darlington Raceway(R) in
South Carolina; and Watkins Glen International(R) in New York. In addition,
ISC is a limited partner with Group Motorise International in the
organization and promotion of certain events at Circuit Gilles Villeneuve
in Montreal, Canada.

The Company also owns and operates MRN(R) Radio, the nation’s largest
independent sports radio network; the Daytona 500 Experience(SM), the
“Ultimate Motorsports Attraction” in Daytona Beach, Florida, the official
attraction of NASCAR(R); and Americrown Service Corporation, a subsidiary
that provides catering services, food and beverage concessions, and
produces and markets motorsports-related merchandise. In addition, ISC has
an indirect 50 percent interest in a business called Motorsports
Authentics(R), which markets and distributes motorsports-related
merchandise licensed by certain competitors in NASCAR racing. For more
information, visit the Company’s Web site at http://www.iscmotorsports.com .

Statements made in this release that express the Company’s or
management’s beliefs or expectations and which are not historical facts or
which are applied prospectively are forward-looking statements. It is
important to note that the Company’s actual results could differ materially
from those contained in or implied by such forward-looking statements. The
Company’s results could be impacted by risk factors, including, but not
limited to, weather surrounding racing events, government regulations,
economic conditions, consumer and corporate spending, military actions, air
travel and national or local catastrophic events. Additional information
concerning factors that could cause actual results to differ materially
from those in the forward- looking statements is contained from time to
time in the Company’s SEC filings including, but not limited to, the 10-K
and subsequent 10-Qs. Copies of those filings are available from the
Company and the SEC. The Company undertakes no obligation to release
publicly any revisions to these forward-looking statements that may be
needed to reflect events or circumstances after the date hereof or to
reflect the occurrence of unanticipated events. The inclusion of any
statement in this release does not constitute an admission by International
Speedway or any other person that the events or circumstances described in
such statement are material.

International Speedway Corporation
http://www.iscmotorsports.com

- Via Motor News Network [ http://www.motornewsnet.com/ ] [Inbox MM]