NBA All-Star 2008 Pushes AutoTrader.Com to Record Monday Traffic

ATLANTA, Feb. 22 /PRNewswire/ — AutoTrader.com, the ultimate
automotive marketplace, experienced record site traffic of 959,720 unique
visitors and a record 3.8 million vehicle searches Monday, February 19.
AutoTrader.com attributes the spike to exposure during the NBA All-Star
2008 in New Orleans.

“These numbers validate AutoTrader.com’s marketing strategy of aligning
with high-profile partners to increase site traffic and bring unprecedented
value to the auto dealers and individuals who list cars for sale on
AutoTrader.com,” said AutoTrader.com Vice President of Marketing Clark
Wood. “The NBA and TNT are important marketing partners and this spike in
traffic proves the value they deliver. Add in AutoTrader.com’s other
marketing partnerships and initiatives and you can see we’ve created a
marketing program that gets our name brand out there consistently week
after week, bringing car buyers to our site in numbers that are unmatched.”

AutoTrader.com serves as the presenting partner of the NBA on TNT’s
Tip-Off show. The partnership includes significant presence during marquee
NBA events, including NBA All-Star 2008, which took place last week in New
Orleans.

The season-long involvement with the nationally televised NBA pregame
show gives AutoTrader.com’s brand exposure during the show on TNT as well
as TNT HD, the Airport Channel, NBA TV, NBA.com, and other NBA digital
assets and Turner Broadcasting properties. In addition to pregame and
on-court exposure, AutoTrader.com is a prominent commercial advertiser
during NBA telecasts on TNT throughout the season. This is the second year
AutoTrader.com has partnered with the NBA on TNT.

“By positioning AutoTrader.com front and center for a season-long
partnership, we are able to effectively and efficiently keep our brand name
in front of millions of potential customers for months at a time,” said
Wood. “The spike in traffic created by big events like NBA All-Star 2008
coupled with on-going, season-long exposure is the kind of marketing that
leads to long-term brand awareness.”

The NBA Tip-Off Show Presented by AutoTrader.com airs regularly
throughout the NBA season on Thursday evenings at 8 p.m. ET on TNT and is
rebroadcast on TNT OverTime on NBA.com.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is
the Internet’s leading auto classifieds marketplace and consumer
information website. AutoTrader.com aggregates in a single location more
than 3 million vehicle listings from 40,000 dealers and 250,000 private
owners, which provide the largest selection of vehicles attracting more
than 13 million qualified buyers each month. Through innovative
merchandising products such as multiple photos and comprehensive search
functionality, AutoTrader.com unites buyer and seller online –
dramatically improving the way people research, locate and advertise
vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises.
The venture capital firm Kleiner Perkins Caufield & Byers is also an
investor.

About The NBA

The NBA, founded in 1946, is a global sports and entertainment brand
that features 30 teams in the United States and Canada. During the 2007-08
season, NBA games will reach 215 countries and territories in 41 languages
via a record 202 television partners. The league’s worldwide reach is also
reflected in the 76 international players from 30 countries and territories
on NBA rosters. Domestically, the NBA broadcasted 142 regular-season games
on national television last season on ABC, TNT, ESPN and ESPN2, and broke
attendance records for the fourth consecutive season.

NBA TV, launched in 1999 as the first 24-hour television channel
created and operated by a professional sports league, is distributed to 80
countries. NBA merchandise is sold in more than 100,000 stores in 100
countries on six continents. NBA.com averages more than five million daily
visits. More than 60 percent of the Web site’s visitors come from outside
the United States.

NBA Cares is the league’s community outreach initiative that builds on
the NBA’s long tradition of addressing important social issues in the
United States and around the world. To date, members of the NBA family –
including teams, current and former players, and the league office — have
contributed 400,000 hours of hands-on volunteer service, raised more than
$58 million for charity, and created over 200 places where kids and
families can live, learn or play. NBA Cares works with internationally
recognized youth-serving programs that support education, youth and family
development, and health-related causes, including UNICEF; the Make-a-Wish
Foundation; and the Global Business Coalition on HIV/AIDS, Malaria and
Tuberculosis.

About Turner Sports

Turner Sports, Inc., a Time Warner company, presents some of the best
and most popular sporting events worldwide and is a leader in televised
sports programming. With events airing on TBS and TNT, Turner Sports’
line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball,
professional golf, PGATour.com and PGA.com.

AutoTrader.com
- Via Motor News Network [ http://www.motornewsnet.com/ ] [Inbox MM]