Audi of America Reports Late February Sales Rise in Advance of Spring Season

March 4, 2008

AUBURN HILLS, Mich., March 3 /PRNewswire/ — Audi of America, Inc.
announced today sales for the month of February totaling 6,152, a decrease
of 6.9% from last year’s figures. Audi Certified Pre-Owned (CPO) sales
continued their record-setting trend; compared with last year’s February
figures, CPO sales came to 3,021 units, an increase of 57%.

The combination of cold weather and cold economic reports slowed
customer purchases in the early days of the month, but dealers reported
increased traffic as the month progressed. Growing TT sales — an increase
of 52.8% vehicles sold over last year’s figures — and record-breaking CPO
sales indicate that consumers looking for strong, “shockingly delightful”
design have Audi on their minds.

“In spite of February’s slow start, customers are, in fact, shopping. I
believe that American auto buyers are looking for stand-out design and
quality engineering — they’re ready for spring and are ready to purchase.
I look forward to taking the momentum of the last week into March,” said
Johan de Nysschen, Executive Vice President, Audi of America.

To date, Audi has sold 12,570 vehicles in 2008, a 3.4% decrease over
the previous year; CPO sales for 2008 total 5,613, an increase of 48% over
2007.

About Audi of America

Audi of America, Inc. offers a line of luxury vehicles that include the
Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the
high performance S4 sedan, Avant and Cabriolet models; the high-revving RS
4 sports sedan and Cabriolet; the all new S5 Coupe with 354 hp; the
design-leading A6 sedan and Avant; the V-10 powered high performance S6
sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L;
the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models;
and the all-new, all-aluminum R8, one of the most exclusive mid-engine
sports cars in the world. For more information, please visit
http://www.audiusa.com.

AUDI US —–YEAR TO DATE—–
SNAPSHOT
Feb-08 Feb-07 Yr/Yr Feb-08 Feb-07 Yr/Yr
Actual Actual % YTD YTD %
change actual actual change
A3 397 504 -21.2 % 708 813 -12.9 %
A4/S4/RS 4 2,428 2,461 -1.3 % 5,046 5,326 -5.3 %
A4/S4 Cabriolet 347 543 -36.1 % 643 913 -29.6 %
A5/S5 384 n/a n/a 726 n/a n/a
A6/S6 847 893 -5.2 % 1,830 1,794 2.0 %
A8/S8 231 262 -11.8 % 503 570 -11.8 %
TT 326 199 63.8 % 652 209 212.0 %
R8 62 n/a n/a 123 n/a n/a
Audi Q7 1,130 1,747 -35.3 % 2,339 3,383 -30.9 %
Total 6,152 6,609 -6.9 % 12,570 13,008 -3.4 %

SOURCE Audi of America, Inc.

Comments

Got something to say?





momentinet momentimedia TechShow Network

Gizmonistas | CarFever | TechFever | InStyleGreen | RoboStyle | MomentumPhotoNews | DeluxeLust
TechFever Mobile | TechShowWIRE | BlingBlingGear | PhoneFever | ReviewFever

Copyright © 2008 TechFever Network (beta) - A MomentiMedia Publication