Kia Motors America Announces February Sales

IRVINE, Calif., March 3 /PRNewswire/ — Kia Motors America (KMA) today
announced February sales of 21,988 units and year-to-date sales of 43,343
units.

Rio and Spectra sold 2,875 units and 5,133 units respectively, both
increases over the same period last year. Rondo, recently recognized as a
“Best Value” on the Parents Magazine and Edmunds.com Best Family Cars list,
sold 3,616 units, also an increase over the same period last year.

Kia Motors America (KMA) is the sales, marketing and distribution arm
of Kia Motors Corporation based in Seoul, South Korea. KMA offers a
complete line of vehicles through more than 640 dealers throughout the
United States. For 2007, KMA recorded its 14th consecutive year of record
U.S. sales. Kia Motors subscribes to a philosophy of building high value,
high quality, safe and dynamic vehicles. Kia Motors prides itself on
producing vehicles that are exciting and enabling and evoke the Kia tagline
“The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.”
Information about Kia Motors America and its full vehicle line-up is
available at its Web site — http://www.kia.com. For media information,
including photography, visit http://www.kiamedia.com.

MONTH OF FEBRUARY YEAR-TO-DATE
Model 2008 2007 2008 2007

Rio 2,875 1,641 5,584 3,265
Spectra 5,133 4,545 9,991 8,818
Optima 2,806 2,906 6,792 5,107
Amanti 184 1,226 383 1,793
Sportage 3,551 3,937 6,615 7,411
Sorento 1,369 3,348 2,582 6,308
Sedona 2,454 4,981 4,554 11,928
Rondo 3,616 928 6,842 1,406

Total 21,988 23,512 43,343 46,036

SOURCE Kia Motors America