MobiTV and UIEvolution Collaborate to Deliver Streaming Video to Automobiles

Leading Providers of Content Delivery and Deployment Team to Showcase In-Car Video-On-Demand and Live TV

EMERYVILLE, Calif., BELLEVUE, Wash. and NOVI, Mich., May 22
/PRNewswire/ — Telematics Detroit 2008 Show — MobiTV, Inc., the leader in
the delivery of mobile content and services, and UIEvolution (UIE), a
global leader in software solutions that power the deployment of rich
applications and services to users anytime, anywhere and on any device,
today announced their collaboration on an end-to-end solution that will
enable streaming video experiences in automobiles. The Connected Car
solution by UIEvolution will be demonstrated with video technology provided
by MobiTV at this year’s Telematics Detroit 2008 show.

Auto manufacturers are able to quickly add connectivity to standalone
audio, video and navigation systems as well as integrate advertising. The
UIE Connected Car solution with video powered by MobiTV delivers real-time
information and personalized content to the driver, entertainment to the
rear-seat passengers and provides fully-integrated, targeted advertising
delivery. The ability to add advertising can reduce the cost of a monthly
subscription for connected services.

The solution uses the industry-leading technology from UIEvolution
including robust client-server technology to facilitate and streamline the
in-vehicle experience. Once the vehicle is in the market, UIE Blender(TM),
the managed service for content aggregation, management & on-boarding
allows automakers to update, add and extend services and applications,
responding to changing market trends and consumer behavior.

MobiTV is providing the encoding and delivery platform for the
in-vehicle streaming solution, utilizing its RTP/RTSP and 3GPP-compliant
Optimized Delivery Server (ODS). ODS combines unicast and multicast
distribution methods, creating a single delivery platform that improves
video quality and decreases backhaul. MobiTV’s ODS utilizes bandwidth
smoothing, seamless network handover capabilities and bandwidth adaptation
that includes stream switching, stream thinning and rate shaping to
significantly improve the overall user experience.

“UIE and MobiTV share a common vision to create and deliver an
always-on, connected media experience to the fourth screen in the
automobiles of the near future,” said Kevin Grant, vice president of sales,
MobiTV. “UIE’s ability to deliver world-class integrated services and
MobiTV’s proven capability of delivering live TV over virtually every
modern wireless network will bring the viewing convenience of the living
room to the back seat of tomorrow’s vehicles.”

“We are pleased to be working with MobiTV and believe that our combined
leadership and expertise will deliver the industry’s most comprehensive and
powerful in-auto entertainment solution,” said Keith O’Neill, vice
president of business development new media and devices, UIE. “UIEvolution
is leveraging eight years of wireless experience and the technology that
delivers the recently announced MEdia Mall 2.0 storefront to millions of
AT&T customers to bring compelling content to the automobile.”

MobiTV’s Optimized Delivery Server delivers the industry’s fastest
channel change capability (sub-one second) and enables new video
advertising insertion solutions including in-stream insertion for live and
clip linear content and the ability to deliver in-video personalized,
targeted ads to a specific user based on the user’s available profile
information.

UIE at Telematics Detroit 2008

UIE will be demonstrating the UIEvolution Connected Car solution
showing streaming video as well as with other products at this year’s
Telematics Detroit 2008 show. For more information or to schedule an
appointment, please email: events@uievolution.com.

About UIEvolution

UIEvolution is a global leader in cross-platform software solutions,
services and tools enabling companies to streamline development, design and
delivery of rich consumer experiences on any device or network. For more
information please visit http://www.uievolution.com.

About MobiTV

MobiTV (http://www.mobitv.com), the market maker and leader in the
delivery of mobile content and services, develops and offers technology
solutions that power an end-to-end managed network for content ingestion,
encoding and optimized delivery over mobile and broadband networks.
MobiTV’s platform technology delivers live television, premium and
primetime programming, video-on-demand, satellite and digital music
services from top broadcast and cable television networks and major music
labels through its carrier and operator partners to more than three million
subscribers worldwide. Founded in 1999, MobiTV is a privately held company
with headquarters in Emeryville, California.

MobiTV and the MobiTV logo are trademarks, service marks, and/or
registered trademarks of MobiTV, Inc. in the United States and in other
countries. All other trademarks, service marks, and product names used
herein are the property of their respective owners.

MobiTV, Inc.

Related links:
http://www.mobitv.com
http://www.uievolution.com