XM Radio and XM NavTraffic to be Available on All 2009 Porsche 911 Models
June 10, 2008
911 is First Porsche Sports Car to Add XM Availability: XM the
nation’s leading provider of satellite radio, today announced that XM radio and its award-winning XM NavTraffic service will be available as a factory- installed feature on all 2009 Porsche 911 models.
WASHINGTON, June 9 /PRNewswire-FirstCall/ — XM (Nasdaq: XMSR), the
nation’s leading provider of satellite radio, today announced that XM radio and its award-winning XM NavTraffic service will be available as a factory- installed feature on all 2009 Porsche 911 models. This will be the first time that XM is available in a Porsche sports car. XM is the exclusive satellite radio provider to Porsche.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070313/XMLOGO )
XM radio has been available as a factory-installed feature for Cayenne
models since 2005, and will now expand availability on all 2009 Porsche 911
models offering drivers more than 170 channels of music, sports, news, talk
and entertainment coast-to-coast.
In addition to XM radio, the 911 will offer XM NavTraffic. Powered by
NAVTEQ, XM NavTraffic is the nation’s leading real-time traffic service,
featuring comprehensive information and coast-to-coast updates every
minute. With availability in 80 major North American markets, XM NavTraffic
ensures that drivers have the most current and most detailed traffic and
incident information at their fingertips, whether they’re commuting or
traveling.
“We are proud to partner with Porsche to make our award-winning XM
NavTraffic service available as a feature in the entire 2009 911 model
range,” said Steve Cook, executive vice president, automotive, XM Satellite
Radio. “The Porsche brand is known for its exceptional performance, and
we’re proud to deliver our advanced audio entertainment and traffic
technology to drivers who expect nothing less.”
“We are excited about offering XM Satellite Radio with the XM
NavTraffic option to our 911 customers. This will be a great addition to
our new for 2009 Porsche Communication System 3.0,” said David Pryor,
vice-president of marketing, Porsche Cars North America.
XM NavTraffic feeds data on incidents, such as accidents and road
construction, directly to a vehicle’s GPS navigation system via XM’s
satellite and ground network. The driver is alerted to these incidents
through the navigation screen, allowing him or her to route around a jam
before getting caught in traffic. Where available, XM NavTraffic provides
real-time traffic information by using red, yellow and green color codes to
indicate high, medium and low congestion levels.
All 2009 Porsche vehicles equipped with XM Radio and XM NavTraffic come
with a three-month complimentary subscription.
For more information on XM NavTraffic, visit:
http://www.xmradio.com/navtraffic.
About XM
XM is America’s number one satellite radio company with more than 9.3
million subscribers. Broadcasting live daily from studios in Washington,
DC, New York City, Chicago, Nashville, Toronto and Montreal, XM’s 2008
lineup includes more than 170 digital channels of choice from coast to
coast: commercial-free music, premier sports, news, talk radio, comedy,
children’s and entertainment programming; and the most advanced traffic and
weather information.
XM, the leader in satellite-delivered entertainment and data services
for the automobile market through partnerships with General Motors, Honda,
Hyundai, Nissan, Porsche, Ferrari, Subaru, Suzuki and Toyota is available
in 140 different vehicle models for 2008. XM’s industry-leading products
are available at consumer electronics retailers nationwide. XM programming
is also available through XM Radio Online, the exclusive home on the
Internet for XM’s commercial-free music channels; as downloads of original
XM shows via podcasts from XM’s Web site or the Apple’s iTunes Store; and
as streams of commercial- free XM music channels to AT&T and Alltel
wireless customers through XM Radio Mobile. For more information about XM
hardware, programming and partnerships, please visit
http://www.xmradio.com/.
Factors that could cause actual results to differ materially from those
in the forward-looking statements in this press release include demand for
XM Satellite Radio’s service, the Company’s dependence on technology and
third party vendors, its potential need for additional financing, as well
as other risks described in XM Satellite Radio Holdings Inc.’s Form 10-K
filed with the Securities and Exchange Commission on 2-28-08. Copies of the
filing are available upon request from XM Radio’s Investor Relations
Department. All programming subject to change.
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