New Software Empowers iPhone Users To Turn Almost Any Media File Into Ringtones

San Diego, CA–July 1, 2008–Information Appliance Associates,
creators of industry-leading connectivity solutions, announces the
release of the PocketMac® RingtoneStudio for iPhone, a new tool that
gives iPhone users the power to convert almost any media file on
their Macs into a ringtone.

“We’re incredibly excited,” said Terence Goggin, CTO of
Information Appliance Associates. “The iPhone is great, and as more
people are using it, they want to expand the variety of ringtones
they can use on their iPhone. But it was either too expensive or too
difficult to do on their own. That’s where this software comes in.”

PocketMac RingtoneStudio works with sound files, iTunes tracks
you own, and any Mac-friendly movie formats to produce ringtones that
can then be automatically synched to an iPhone.

One of the many powerful features of PocketMac RingtoneStudio is
EditingBay, which allows users to select exactly which 30 seconds
they want to use at their ringtone.

Goggin added, “With the EditingBay feature, customers can select
whatever 30 seconds they want from the movies and music files.
Literally any 30 seconds from each file. The 30 seconds from the
beginning, the 30 seconds smack dab in the middle, or somewhere
towards the end. It’s visual, simple and completely up to the
customer what they want to choose.”

PocketMac RingtoneStudio works on OS 10.4.x and 10.5.x (Tiger and
Leopard) and retails for $14.95.

“This opens up an entirely new world of source material for
iPhone users looking to create custom ringtones. Using the powerful
but easy- to-use editing features of PocketMac Ringtone Studio,
iPhone users can now select up to 30 seconds from any of their
favorite music, movies or iTunes files, and easily make them into
ringtones,” Goggin continued. “This opens up new possibilities for
iPhone users.”

A YouTube video demonstrating PocketMac RingtoneStudio can be
found at: http://www.youtube.com/watch?v=JhfLg7kLJE0

More information about the PocketMac RingtoneStudio for iPhone
can be found at http://www.pocketmac.net/ringtonestudio.html

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About Information Appliance Associates
Information Appliance Associates (IAA) is a world leader in creating
unique software solutions, primarily for the Macintosh platform.
Their first product, PocketMac Pro, the original Mac-to-Pocket-PC
sync solution accomplished what at the time was thought impossible–
connecting a Mac to a Pocket PC. IAA then expanded into other areas
of connectivity with products for Microsoft Smartphones, iPods,
Blackberry. RIM recently licensed IAA’s PocketMac for BlackBerry tool,
the original Mac-to-BlackBerry sync solution™.

All IAA brands and products are trademarks or registered trademarks
of Information Appliance Associates. MeetingMaker is a registered
trademark of PeopleCube.

Full Contact Information For Information Appliance Associates:
Information Appliance Associates
511 Juniper Street
San Diego, CA 92101