Swedish Vehicle Electronics Makes Cars Safer, Greener and More Connected

Invest in Sweden Agency Presents Great Investment Potentials for Suppliers
of Vehicle ICT Systems at Convergence 2008

STOCKHOLM, October 13 /PRNewswire/ — Sweden is taking a world-leading
position in advanced vehicle ICT research thanks to new investment from the
Swedish government and automotive industry.

Delegates from the Swedish automotive industry will be present at Booth
139 at the Convergence 2008 conference in Detroit, Michigan on October
20-22 to meet international representatives and show off key projects from
Sweden’s vehicle electronics industry. The aim is to strengthen the Swedish
vehicle electronics industry with further investment.

The increasing involvement of vehicle electronics and embedded software
is the single biggest technological trend within the automotive industry,
according to Hans Hentzell, president of the Swedish ICT Research
Institute.

The emergence of vehicle electronics systems enables use of
cost-effective, easily adaptable platforms. The need for cheap and reliable
sensors is large, as is the need to develop robust hardware and software
solutions.

“The challenge is to be able to offer smart and safe interaction with
mobile consumer products with much shorter lifecycles than the vehicle
itself,” says Hans Hentzell.

Investment plan

The Swedish government and automotive industry are investing SEK 10
billion ($712 million) into advanced vehicle technologies over a 10-year
period.

“Sweden offers a unique situation with internationally competitive
automotive and telecom industries, both with significant development
located in Sweden. This gives Sweden an edge in the ability to achieve
synergies in competitive solutions,” adds Hans Hentzell.

“Sweden offers high levels of competence within the field of vehicle
electronics and embedded software. The collaboration between academia and
industry is also unique,” says Magnus Lindahl, managing director of Qrtech,
a developer of vehicle electronics systems for Volvo and SAAB.

Great opportunity

The Swedish automotive cluster for research and development welcomes
companies who want to invest and collaborate with technology leaders for
the future.

“The need for complex electronics systems from leading Swedish vehicle
manufacturers will only increase in the future,” says Kjell Nilsson, senior
advisor, automotive, at Invest in Sweden Agency North America.

The Swedish delegation, including Volvo, QRtech, Mecel, Imego and
Transic among others, will be present at Convergence 2008 to show off
innovative Swedish projects within embedded software for ICT systems for
vehicles.

SOURCE Invest in Sweden Agency

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CONTACT:
For further information: Kjell Nilsson,
Senior advisor, automotive; Invest in Sweden Agency North
America, Tel: +1-734-904-0677, kjell.nilsson@usa.isa.se