Pininfarina Unveils Sintesi Concept Car Featuring Nuvera’s Quadrivium Drive at Geneva Motor Show
March 4, 2008
GENEVA, March 4 /PRNewswire/ — Pininfarina unveiled its innovative
concept car, the Sintesi, featuring Nuvera’s Quadrivium(TM) drive, at the
Geneva Motor Show today in Geneva, Switzerland. Read more
All-New 2009 Honda Fit to Make World Debut at New York International Auto Show
February 22, 2008
Pilot prototype and FCX Clarity also set to make New York debut. NEW YORK, Feb. 21 /PRNewswire/ — American Honda Motor Co., Inc.,
announced today that its all-new Honda Fit will debut at the 2008 New York
International Auto Show (NYIAS).
Read more
Consumers Pick Favorite Vehicles and Exhibit at The Chicago Auto Show
February 19, 2008
Chicago Auto Show 100th Show Logo. (PRNewsFoto/Chicago Auto Show). CHICAGO, IL UNITED STATES. One of the five “Best of Show” trophies, presented at The Chicago Auto Show. (PRNewsFoto/Chicago Auto Show)
CHICAGO, Feb. 18 /PRNewswire/ — Consumer voters proclaimed their
favorites in five categories in the Chicago Auto Show’s third annual Best
of Show balloting. Read more
Goodyear Using ‘Get There’ Ad Campaign to Lead Race Fans to Daytona
February 15, 2008
The Goodyear Tire & Rubber Company, Akron, Ohio, USA. (PRNewsFoto/Goodyear Tire & Rubber Company)
AKRON, OH UNITED STATES
Company’s leadership in race tires translates to ‘Follow the Leader’
advertisement
DAYTONA BEACH, Fla., Feb. 15 /PRNewswire-FirstCall/ — As the exclusive
tire supplier of NASCAR’s three largest racing series, The Goodyear Tire &
Rubber Company (NYSE: GT) this weekend is unveiling its newest advertising
messages to reinforce its leadership role in NASCAR and consumer tire
innovation.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050204/GTLOGO )
Airing during the Feb. 17 FOX telecast of the 50th running of the
Daytona 500 will be Goodyear’s newest ad in its “Goodyear Get there”
campaign. Entitled “Follow the Leader,” the ad shows the Goodyear Blimp
leading the way toward a racetrack, with race fans, and even race drivers,
recognizing the blimp above. The final scene shows the blimp in flight with
lines of traffic following the aerial icon to get to the track.
The Goodyear blimp, “Spirit of Innovation,” is scheduled to fly above
Daytona International Speedway this week — including on race day — to
deliver messages to the tens of thousands attending on-site activities,
preliminary races and NASCAR’s Daytona 500. Those messages, via the blimp’s
illuminated sign, will support Goodyear’s latest marketing campaign,
consumer tire and service promotional offers, a variety of charitable
organizations and more.
“The Daytona 500 is one of the most attention-getting sporting events
in the world, and the fact that this year’s race marks the 50th anniversary
adds even more excitement,” said Marty Kozar, Goodyear’s director of
marketing services. “This event, with its thousands of on-site spectators
and millions more watching at home, is a perfect platform for Goodyear to
launch new advertising for 2008.”
In a nod to its products that help carry millions of travelers to their
destinations, Goodyear developed an advertising campaign built upon the
theme of “Get there,” which has appeared in television and print ads, along
with radio, Internet and retail marketing channels since early 2007.
The “Get there” theme takes flight with the assistance of the Goodyear
Blimp, one of the world’s most familiar and popular corporate icons. In the
popular TV spots, blimp pilots are represented as Goodyear’s “eyes” from
above, looking ahead to help drivers find a better way to “get there” to
their destinations.
“While Goodyear is committed to developing best-in-class product
innovations that result in breakthrough technology and award-winning tires,
we know that all our communication needs to be relevant for consumers. In
essence, tire buyers want to know that our products will help them reach
their destination … to get there,” Kozar said.
Goodyear and NASCAR jointly announced in 2007 an extended agreement for
Goodyear to continue as the exclusive tire used in NASCAR’s top three
racing series for the next five years. The agreement through 2012, named
Goodyear the “Exclusive Tire Supplier” of NASCAR’s Sprint Cup Series, the
NASCAR Nationwide Series and the NASCAR Craftsman Truck Series.
For more than 50 years, Goodyear has worked to bring innovation to its
racing products, which, in turn, has helped foster heightened competition
on the track. Since it first began supplying tires to NASCAR, Goodyear
tires have logged 1,446 Sprint Cup Series victories, and the number
continues to rise. Goodyear consumer tires are inspired by the innovations
and cutting- edge technology from the race track.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR),
which began in 1948, is the sanctioning body for one of America’s premier
sports. NASCAR is the No. 1 spectator sport — holding 17 of the top 20
attended sporting events in the U.S., the No. 2-rated regular season sport
on television with broadcasts in more than 150 countries, and has 75
million fans that purchase more than $2.1 billion in annual licensed
product sales. These fans are the most brand loyal in all of sports and as
a result, more Fortune 500 companies participate in NASCAR than any other
sport.
NASCAR consists of three major national series (NASCAR SPRINT Cup
Series, NASCAR Nationwide Series, and the NASCAR Craftsman Truck Series) as
well as four regional racing series. NASCAR sanctions 1,300 races at 100
tracks across more than 30 U.S. states, Canada and Mexico. Based in Daytona
Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.),
Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.
About Goodyear
Goodyear is one of the world’s largest tire companies. The company
employs about 70,000 people and manufactures its products in more than 60
facilities in 26 countries around the world. For more tire information on
Goodyear and its products, or to find the nearest Goodyear retailer, go to
http://www.goodyeartires.com.
SOURCE The Goodyear Tire & Rubber Company
- Via Motor News Network [ http://www.motornewsnet.com/ ] [Inbox MM]
First-of-its-kind Virtual Garage for Car Fans Launched by New York Auto Show www.autoshowNY.com
February 15, 2008
NEW YORK, Feb. 15 /PRNewswire/ — Described as “the virtual automobile
community site” by Show Director, Candida Romanelli, Virtual Garage is
designed to give car enthusiasts around the world the chance to show-off
images and videos of their cars through the New York International
Automobile Show (NYIAS) website. NYIAS is the first auto show to embrace
the online community group phenomenon made famous by facebook.com and
myspace.com with the NYIAS Virtual Garages section of http://www.autoshowNY.com.
Read more
First Look: Dodge Challenger SRT8, Volkswagen Routan, Hyundai Sonata, Ford Transit and Chevrolet Traverse. All These and More in TheCarConnection.com’s Exclusive Coverage of the 2008
February 7, 2008
CHICAGO, Feb. 7 /PRNewswire/ — Paying showgoers will have to wait for the weekend to get their first look at the more than a dozen new cars, trucks and crossovers making their debut at the 2008 Chicago Auto Show. But readers of TheCarConnection.com can get a get look already in the site’s exclusive Chicago Auto Show preview, at http: www.thecarconnection.com .
Read more
Mitsubishi Showcases New 2009 Galant Midsize Sedan Among New, Future and Historical High-Performance Models at Chicago Auto Show
February 7, 2008
MITSUBISHI MOTORS NORTH AMERICA, INC. ECLIPSE COUPE MITSUBISHI MOTORS NORTH AMERICA, INC. ECLIPSE COUPE2009 Mitsubishi Eclipse Coupe. (PRNewsFoto/Mitsubishi Motors North America, Inc./Bruce Benedict) CHICAGO, IL UNITED STATES 02/06/2008
Read more
2008 North American International Auto Show Final Weekend Features Celebrity Appearances; Amazing Attractions; Prizes, and Fun for the Entire Family Saturday
January 26, 2008
As the close of the final weekend of the 2008 North American International Auto Show (NAIAS) draws near, show organizers are encouraging attendees to show up early, wear comfortable shoes and be ready to experience the show’s celebrity appearances, interactive attractions and giveaways.
Detroit Piston Richard “Rip” Hamilton will appear TODAY from 2-4 p.m. and Sunday the Shock’s Katie Feenstra will be signing autographs from 2-4 p.m.; both will take place in Michigan Hall. Read more
NAIAS: CADILLAC CTS MODELS SWEEP 2008 EYESON DESIGN AWARDS AT NAIAS AS BMW X6 AND CHRYSLER ECOVOYAGER TAKE TRUCK HONORS
January 23, 2008
Two Cadillac CTS models – the 2009 Cadillac CTS and the CTS Concept Coupe – swept the production and concept car categories at the 2008 EyesOn Design Awards at the North American International Auto Show (NAIAS), as the new BMW X6 and the Chrysler ecoVoyager took respective production and concept truck honors. Read more
2008 NORTH AMERICAN INTERNATIONAL AUTO SHOW WELCOMES 15,000 GUESTS, RAISES $6 MILLION FOR CHILDREN’S CHARITIES
January 23, 2008
Barenaked Ladies performance added fun, humor and glitz to sell-out black-tie gala. The 2008 North American International Auto Show’s (NAIAS) annual black-tie Charity Preview on Friday, Jan. 18, 2008 at Cobo Center welcomed a sell-out crowd of 15,000 guests and raised $6 million for children’s charities. More…Charity Preview also featured an acoustic preview performance by the legendary pop-rock band Barenaked Ladies at the Ribbon Cutting Ceremony and an hour and 15 minute show at 9 p.m. in Cobo Arena. Read more
