Mahindra Joins MacDonald Motorsports Team
February 23, 2008
NASCAR Team to Cultivate Its Dreams with Tractor Manufacturer. HOUSTON, Feb. 22 /PRNewswire/ — Mahindra USA, the leader in
affordable, high-quality farm equipment, is proud to announce a new
partnership with the MacDonald Motorsports race team. Under the new
agreement, driver DJ Kennington’s car #81 will feature the Mahindra logo on
its hood and side panels at NASCAR races at the California Speedway,
Atlanta Speedway and Texas Motor Speedway on February 23rd, March 8th and
April 5th, respectively. In addition, the tractor company, known for its
ability to “haul asphalt,” receives category exclusivity.
“NASCAR is symbolic with speed and Mahindra is symbolic with power, so
this is a natural relationship,” said Mike Hildebrand, head of marketing
for Mahindra USA. “We look forward to helping DJ and the MacDonald team
cultivate their dreams.”
As part of the agreement, MacDonald Motorsports will also be given the
use of a hard-working, high value Mahindra tractor and loader, which will
enable them to “push more, pull more, and lift more.”
“We are really excited to have Mahindra as the Official Tractor of
MacDonald Motorsports,” claimed Randy MacDonald, owner of MacDonald
Motorsports. “Mahindra power is sure to help our team succeed.”
About Mahindra USA
Tomball, Texas-based Mahindra USA (http://www.mahindrausa.com) is a
wholly owned subsidiary of Mahindra & Mahindra, one of the largest tractor
manufacturers in the world. Producing durable, hard-working equipment has
always been the mission of Mahindra dating back to the manufacturing of the
famous Willys Jeeps for World War II and the development and manufacturing
of the world renowned B444 and B275 tractors in the early 1960s via a joint
venture with International Harvester.
About M&M’s Farm Equipment Sector
M&M’s FES is the 3rd largest tractor company in the world with over 1.2
million customers. FES recently acquired Punjab Tractors and now commands
approximately 40 percent marketshare of the Indian tractor market. FES
exports tractors to USA, Spain, Chile, Nigeria, Australia, Nepal, Sri Lanka
and many other countries and has assembly plants in the U.S.A. — Tomball
(Texas) and Calhoun (Georgia), China and Australia. FES’s subsidiaries
include Mahindra USA, Mahindra China Tractor Company Limited and Mahindra
Australia. In 2007, M&M’s FES became the only tractor manufacturing company
in the world to receive the coveted Japan Quality Medal for excellence in
Total Quality Management, awarded by the Deming Prize Committee care of the
Union of Japanese Scientists.
SOURCE Mahindra USA
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